本次竞赛正式报名（电子邮件报名）将于2026年3月2日17:00（北京时间）截止；纸质预审报名文件递交于3月5日17:00（北京时间）截止。
The official registration (email registration) for this competition will be closed at 17:00 (UTC+8) on March 2, 2026. The submission for application document is due at 17:00 (UTC+8) on March 5, 2026.

竞赛背景Competition Background

大东海，是国内外游客认识三亚的第一道风景线。
Dadonghai is the first scenic destination where domestic and international visitors encounter Sanya.

△ 大东海片区 ©有方 Dadonghai Area ©POSITION

片区位于三亚中心城区东南部，是三亚开发最早的滨海度假区，拥有约3公里连续开放的优质海岸线。自1990年代以来，大东海始终是国内外度假旅客感受三亚热带滨海魅力的重要目的地；因拥有完全开放的海滩资源且与老城区紧密衔接，这里也是城市公共生活最为集中、最具活力的滨海空间之一。
Located in the southeastern part of Sanya's central urban district, Dadonghai Area is the city's earliest developed coastal resort. It features approximately 3 kilometers of continuous high-quality coastline. Since the 1990s, Dadonghai has been a key destination for domestic and international tourists to experience Sanya's tropical coastal charm. Owing to its fully open beaches and close connection to the old downtown, Dadonghai also stands as one of the most vibrant coastal spaces for the city's public life.

在长期发展进程中，大东海逐步形成了旅游度假与城市生活深度交融的开放式滨海街区特质，目前为国家AAAA级旅游景区。
Over the years, Dadonghai has evolved into an open coastal district where tourism and local urban life are deeply intertwined. It has been designated as a national 4A-level tourist attraction.

△ 大东海片区 ©有方 Dadonghai Area ©POSITION

大东海片区经过多年发展，已形成较为完善的“吃住行游购娱”基础配套；但同时，片区空间品质老化、交通组织不畅、旅游设施及业态吸引力不足等问题也日益显现，并逐渐制约其整体品质与国际影响力的进一步提升。
After decades of development, the Dadonghai Area has established a relatively complete set of tourism and lifestyle facilities covering dining, accommodation, transportation, leisure, shopping, and entertainment. However, challenging issues such as aging spatial quality, inefficient traffic circulation, and the lack of attractive tourism facilities and commercial offerings have become increasingly evident, restricting the area's capacity to elevate its overall standard and international influence.

在海南自由贸易港建设持续推进、三亚聚力打造世界知名宜居宜游宜业现代化滨海城市的背景下，大东海片区亟需通过城市更新这一关键抓手，推动其由传统滨海景区向高品质、国际化、复合型的城市型滨海度假区全面升级。
As the Hainan Free Trade Port advances and Sanya accelerates its development into a world-renowned modern coastal city ideal for living, visiting, and working, the Dadonghai Area must leverage urban renewal as a key driver, to transform from a traditional seaside resort into a high-quality, international, and mixed-use urban coastal destination.

一个历经三十余年发展的开放式滨海片区，要如何在新时代背景下完成整体跃升，焕发新的生机？
How can a coastal landmark, matured over 30 years, transform itself for a new era?

△ 大东海片区 ©有方 Dadonghai Area ©POSITION

《三亚市城市更新专项规划》（2024版）将大东海片区纳入更新范围。大东海片区将以“独具地域魅力的体验式生活港湾、最具城市活力的城市型滨海度假区”为发展愿景，采用综合更新与微更新改造等多种方式协同推进，推动片区整体空间品质与产业能级的系统提升。
The Dadonghai Area is included in the renewal scope of The Sanya City Urban Renewal Special Plan (2024 Edition). Guided by the vision of creating "a distinctive, experience-driven living harbor with unique regional charm" and "the most vibrant urban coastal resort", the area will enhance its spatial quality and industrial capacity through a systematic approach combining renovation, new construction and other interventions on different scales.

同时，作为海南环岛旅游公路三亚特色旅游圈“鹿回东海”的重要组成部分，大东海以片区更新为契机，致力于促进城区与景区的深度融合，推动“慢旅深游”发展，持续提升大东海的国际知名度、影响力与吸引力，打造国际化滨海旅游消费聚集地。
Positioned within Sanya's signature tourism cluster "Luhuitou-Dadonghai" along the Hainan Coastal Scenic Highway, the Dadonghai Area takes urban renewal as an opportunity to strengthen the integration of the tourism cluster and its urban context. By promoting a "slow travel, immersive experience" model, the area aims to boost its international visibility, influence and appeal, as well as to establish itself as an international coastal tourism and leisure destination.

在此背景下，三亚市大东海片区城市更新概念规划设计国际竞赛，正式启动。
Under the above context, International Competition for Conceptual Planning and Design of Sanya Dadonghai Urban Renewal is now officially open for application.

本次国际竞赛由三亚交投产业发展有限公司主办，有方建筑（深圳）有限公司策划代理。
This international competition is organized by Sanya Transportation Investment Industrial Development Co., Ltd., and co-organized by Shenzhen Position Architecture Co., Ltd.

△ 项目区位示意图 ©有方 Project Location Diagram ©POSITION

设计范围Design Scope

本次竞赛设计范围包括2个层次，分别为：“片区更新概念规划设计”和“重要节点更新概念方案设计”。
The competition comprises two work scopes: "the conceptual planning and design for area renewal", and "the conceptual design for key renewal nodes".

1. 片区更新概念规划设计范围北起北部山体边界、南至海岸线，西起鲁能山海天、东至一号港湾城，总用地面积约126.8公顷。
The conceptual planning and design scope for area renewal is bounded by the mountain boundary to the north, the coastline to the south, Luneng Shanhaitian Residential Community to the west, and No.1 Harbour City to the east, covering a site area of approximately 126.8 hectares.

2. 重要节点更新概念方案设计范围的总用地面积约15.52公顷，具体包括：1）大东海广场与瑞海购物商城地块，用地面积约9.76公顷；2）明月广场及周边地块，用地面积约5.76公顷。
The conceptual design scope for key renewal nodes covers a site area of approximately 15.52 hectares, specifically including: 1) Dadonghai Plaza and Ruihai Shopping Mall plots, covering a site area of approximately 9.76 hectares; 2) Mingyue Plaza and surrounding plots, covering a site area of approximately 5.76 hectares.

△ 竞赛范围示意图 ©有方 Design Scope Diagram ©POSITION

△ 大东海广场与瑞海购物商城地块 ©有方 Dadonghai Plaza and Ruihai Shopping Mall Plots ©POSITION

△ 明月广场及周边地块 ©有方 Mingyue Plaza and Surrounding Plots ©POSITION

竞赛规则Competition Rules

本次竞赛采取“公开征集”的方式，分为资格预审、方案竞赛、成果整合3个阶段。
This competition adopts the form of "open procedure", which is conducted in three phases: pre-qualification, design competition, and design integration.

第一阶段：资格预审
Phase I: Pre-qualification

主办方依法组建资格预审委员会。资格预审委员会对有效参赛申请人的概念提案、综合实力、主创设计师实力及团队同类项目经验等进行综合评审，评选出5个入围申请人（无排序）和2个备选申请人（有排序）。入围申请人按要求递交《参赛确认函》后，进入下一阶段；如有退出则由备选申请人依序替补。
The organizer will establish the Pre-qualification Panel. The Pre-qualification Panel will evaluate the valid application documents in terms of the concept proposal, the team's comprehensive competency, the chief designer's capability and the team's relevant design experience. Five shortlisted applicants (without ranking) and two alternative applicants (with ranking) will be selected. The shortlisted applicants should submit the stamped Confirmation Letter as required to enter the design competition phase. If any of the shortlisted applicants withdraws, the alternative applicants will replace in ranking order.

第二阶段：方案竞赛
Phase II: Design Competition

主办方组织入围申请人现场踏勘，进行技术交底；5个入围申请人按要求进行中期汇报（线上会议），并按规定时间提交最终设计成果。
The five shortlisted applicants should participate in a site visit and technical briefing session, then conduct a mid-term presentation (online meeting) as required and submit design scheme submissions within the specified time.

主办方依法组建方案评审委员会。入围申请人的主创设计师须进行方案汇报和现场答辩，方案评审委员会对5个入围申请人提交的有效设计成果进行详细审阅、充分讨论，出具书面评审意见，评选出1个一等奖、1个二等奖和3个优秀奖（无排序）。
The organizer will establish the Design Evaluation Panel. Chief designers of the shortlisted applicants will conduct a presentation and Q&A during the design evaluation meeting. The panel will thoroughly review all valid design scheme submissions, engage in full discussions, and provide written comments. One First Prize, one Second Prize and three Excellence Prizes (without ranking) will be selected.

第三阶段：成果整合
Phase III: Design Integration

一等奖及二等奖团队根据专家评审意见和主办方意见，开展一轮方案优化工作（初步预计于竞赛结果公布后1个月内提交）。
Both the First Prize and Second Prize winners shall conduct one round of design scheme optimization based on the feedback from the jury panel and the organizer (estimated to be submitted within one month after the announcement of the competition results).

一等奖团队负责本次竞赛成果的总体整合工作，整合成果将作为后续城市更新实施方案编制及片区开发的重要技术参考。二等奖团队需对本团队竞赛成果进行优化，提交主办方作为后续辅助参考。
The First Prize winner shall be responsible for the overall integration of the design submissions. The outcome will serve as an important technical reference for the preparation of subsequent urban renewal implementation plans and future development of the area. The Second Prize winner shall optimize its own design submission and submit the revised materials to the organizer as supplementary reference for subsequent work.

注：后续该片区相关法定规划的编制工作将由主办方另行组织，并依法委托具备相应资质的单位承担。
Note: the drafting of the relevant statutory plans for this area will be organized separately by the organizer and legally entrusted to a qualified entity.

竞赛奖金Competition Prizes

资格预审入围申请人，其方案竞赛成果经方案评审委员会评定为满足本次竞赛设计要求的，获得相应的竞赛奖金。竞赛奖金总额为人民币430万元（含税），以下为具体奖项及奖金设置：
The shortlisted applicants, whose design scheme submissions meet the competition requirements determined by the Design Evaluation Panel, will receive corresponding prize money. The total prize money is RMB 4.3 million (tax inclusive). The prizes and prize money are set as follows:

报名要求Application Requirements

1. 本次竞赛不设资质要求。
There is no design qualification requirement.

2. 设计机构可单独作为参赛申请人报名，或与其他设计机构组成联合体参赛申请人（以下简称联合体）报名。
A company could apply alone as an applicant, or form a consortium applicant (hereinafter referred to as consortium) with another company.

3. 境内参赛申请人应具有独立法人资格（依照《中华人民共和国合伙企业法》合法设立的设计事务所除外），并提供有效的营业执照；境外（含港澳台地区）参赛申请人应为合法注册的企业或机构，并提供有效的商业登记证明。不接受个人或个人组合的报名。
The domestic applicant should be an independent legal entity (except for a design studio legally established according toThe Partnership Enterprise Law of the People's Republic of China) with a valid business license. The overseas (including Hong Kong, Macao and Taiwan) applicant should be a legal company or institution with a valid business registration certificate. Application from an individual or a group of individuals is not accepted.

4. 法定代表人（合伙人）为同一个人的两个及两个以上的企业或机构，母公司及其全资子公司，存在控股、管理关系的公司，不得同时报名。
Two or more legal entities with the same legal representative (business partner), a parent company and its wholly-owned subsidiaries, and companies that have a holding or management relationship are not allowed to apply as different applicants at the same time.

5. 参赛申请人须在报名文件中指定1名主创设计师。主创设计师须真正负责本项目，主持竞赛工作全过程，须出席踏勘及技术交底会、中期汇报（线上会议）、方案汇报等重要节点并负责主要汇报。境外设计机构须确保其境外设计主创的实际参与。
The applicant must designate one chief designer. The chief designer must take full responsibility for the project, and lead the entire competition work process. The chief designer is required to attend the site visit and technical briefing session, mid-term presentation (online meeting), and design evaluation meeting. The chief designer should deliver the presentation speech. Overseas design companies must ensure that their overseas chief designers actually participate in the design work.

6. 联合体须符合以下要求：
The consortium should meet the following requirements:

1）联合体成员（含联合体牵头方）数量不超过2家，联合体各方不得再单独或以其他名义与其他设计机构组成其他联合体参与报名；
2）联合体双方需签署合法有效的《联合体协议》，并明确牵头方、各个设计阶段的分工方式、权益分配比例等；
3）主创设计师须为牵头方人员。
1) One consortium consists of no more than two members (including the leading member). Each member of the consortium should not apply alone or participate in another consortium;
2) The consortium members should sign a legal Consortium Agreement, to specify the leading member, work distribution in each design phase, equity share, etc;
3) The chief designer should be personnel from the leading member company.

7. 鼓励参赛团队由城市规划、建筑设计、景观设计、文旅策划、交通规划等多专业人员组成。
Applicants are encouraged to form multidisciplinary teams comprising professionals in city planning, architectural design, landscape design, cultural and tourism planning, transportation planning, etc.

注：参赛拟派的主创设计师应为该设计机构的在册人员。为保证参赛申请人对本次竞赛相关要求有准确理解，主要设计人员中应至少有1名以汉语为母语的成员。在本次竞赛过程中，如发现主创设计师与递交材料中的人员不符，主办方有权取消其参赛资格。
Note: The chief designers proposed for the competition must be registered personnel of the design company. To ensure an accurate understanding of the competition requirements, at least one of the main design team members should be a native Chinese speaker. The organizer reserves the right to disqualify any applicant if it is found that the actual chief designer does not match the person in the document submitted.

日程安排Schedule

日程安排以北京时间为准；如有更改，将另行通知。
The schedule is based on Beijing time (UTC+8); changes (if any) will be announced.

资格预审阶段概念提案Concept Proposal for the Pre-qualification Phase

概念提案内容应针对性回答本项目关键问题，以文字、分析草图、意向图等形式表达关键设计思路/更新策略为主，引用的对标案例需指出与本项目关联之处。内容应具有针对性、直切要点，避免冗余。
The concept proposal should directly address the key topics of this project. It should primarily present core design ideas and renewal strategies through texts, analytical sketches and diagrams, reference images, etc. If any precedent is cited, its relevance to this project must be clearly indicated. The content should be straight to the point, and avoid redundancy.

提案文本为A3横版，不超过10页。
1. 回答以下项目关键问题（1—8页）：
1）在多重战略机遇叠加背景下，如何理解大东海片区在城市中的职能定位？分析片区更新发展目标方向和策略，提出对标案例。
2）基于对片区现状和更新资源的理解，分析本次更新规划设计的重难点，并提出相应的解决策略。
3）针对片区滨海开放街区特质，提出功能业态、空间营造、交通优化、标志性节点和建筑等方面的初步思路。
2. 说明为完成本项目所组建的团队组织架构及工作分工（9—10页）。
The concept proposal booklet shall be in A3 landscape format, and shall be no more than 10 pages.
1. Address the following key topics (Page 1-8):
1) In the context of overlapping strategic opportunities, how to understand the positioning of the Dadonghai Area in Sanya? Analyze the objectives and strategies for urban renewal in Dadonghai, and propose relevant case studies.
2) Based on the understanding of existing conditions and available renewal resources, identify the key challenges and priorities of this project, and propose corresponding solutions.
3) In response to the characteristics of the Dadonghai Area as a coastal urban district, propose preliminary ideas on functional programs, spatial design and placemaking, traffic optimization, design for landmark buildings and nodes, etc.
2. Explain the team organization structure and task allocation within this project (Page 9-10).

提案展板为A1竖版，1套2张。展板需回应本项目关键问题，无需体现团队组织架构及工作分工。
The presentation boards shall be in A1 vertical format; one set consisting of two boards. The contents should address the key topics of this project. It is not required to present the team organization structure or task allocation on the boards.

文本与展板的具体提交份数、规格详见《资格预审文件》。
For detailed requirements on the specification and quantity of the booklets and presentation boards, please refer to the Pre-qualification Document.